{"title":"Branding","description":"","products":[{"product_id":"the-brand-checkpoint","title":"The Brand Checkpoint","description":"\u003ch3 data-start=\"1304\" data-end=\"1423\"\u003eA Mini Update with Big Business Payoff\u003c\/h3\u003e\n\u003ch3 data-start=\"1304\" data-end=\"1423\"\u003eThis short, intentional branding exercise is for photographers who want their work, voice, and presence to finally match.\u003c\/h3\u003e\n\u003cp data-start=\"1425\" data-end=\"1573\"\u003eEverything you put into the world, from your images and website copy to your emails, invoices, and social media, teaches people how to see your brand.\u003c\/p\u003e\n\u003cp data-start=\"1575\" data-end=\"1720\"\u003eThe problem?\u003cbr data-start=\"1587\" data-end=\"1590\"\u003eMost photographers \u003cem data-start=\"1609\" data-end=\"1616\"\u003ethink\u003c\/em\u003e they know what they want their brand to say… but what they’re actually showing tells a different story.\u003c\/p\u003e\n\u003cp data-start=\"1722\" data-end=\"1792\"\u003eThis mini branding exercise is designed to help you close that gap.\u003c\/p\u003e\n\u003cp data-start=\"1794\" data-end=\"1838\"\u003eInside, you’ll slow down and clearly define:\u003c\/p\u003e\n\u003cul data-start=\"1839\" data-end=\"2078\"\u003e\n\u003cli data-start=\"1839\" data-end=\"1890\"\u003e\n\u003cp data-start=\"1841\" data-end=\"1890\"\u003eWhat you’re drawn to in your own work (and \u003cem data-start=\"1884\" data-end=\"1889\"\u003ewhy\u003c\/em\u003e)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1891\" data-end=\"1978\"\u003e\n\u003cp data-start=\"1893\" data-end=\"1978\"\u003eWhat you admire in other photographers’ work (and what that reveals about your taste)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1979\" data-end=\"2078\"\u003e\n\u003cp data-start=\"1981\" data-end=\"2078\"\u003eHow you want clients to feel - and how your imagery, experience, personality, and copy support that\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2080\" data-end=\"2304\"\u003eBecause your brand isn’t just your logo or colors.\u003cbr data-start=\"2130\" data-end=\"2133\"\u003eIt’s \u003cstrong data-start=\"2138\" data-end=\"2304\"\u003ehow you shoot, what you shoot, where you shoot, how you edit, how you present images, what you suggest clients order, and how you communicate at every touchpoint.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2306\" data-end=\"2380\"\u003eWhen those pieces don’t align, marketing feels harder than it needs to be.\u003c\/p\u003e\n\u003cp data-start=\"2382\" data-end=\"2515\"\u003eWhen they \u003cem data-start=\"2392\" data-end=\"2396\"\u003edo\u003c\/em\u003e align?\u003cbr data-start=\"2403\" data-end=\"2406\"\u003eDecisions get clearer. Marketing gets easier. Your work starts attracting the right people more consistently.\u003cbr\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"2522\" data-end=\"2540\"\u003eWhat’s Included in this Mini Checkpoint\u003c\/h2\u003e\n\u003cp data-start=\"2542\" data-end=\"2596\"\u003e\u003cstrong data-start=\"2542\" data-end=\"2596\"\u003eA guided branding exercise that walks you what your overall brand is\/how to analyze that and:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2598\" data-end=\"2788\"\u003e\u003cstrong data-start=\"2598\" data-end=\"2624\"\u003e1. Your Favorite Work \u0026amp; How to Analyze it.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"2790\" data-end=\"2959\"\u003e\u003cstrong data-start=\"2790\" data-end=\"2824\"\u003e2. Inspiration from Others \u0026amp; What That Means.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"2961\" data-end=\"3140\"\u003e\u003cstrong data-start=\"2961\" data-end=\"2995\"\u003e3. The Client Experience Layer\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"3142\" data-end=\"3232\"\u003e\u003cstrong data-start=\"3142\" data-end=\"3176\"\u003e4. A Brand Alignment Checklist\u003c\/strong\u003e\u003cbr data-start=\"3176\" data-end=\"3179\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003e*Due to the nature of digital products, all sales are final. \u003cbr\u003e*If you are living\/marketing to around the Nashville\/Middle TN area these are not for sale as if won't look good to your clients or mine to have the same materials. Please be respectful of this and let me know if you have any questions about this. \u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Jenny Cruger Photography Education","offers":[{"title":"Default Title","offer_id":45663495127201,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/5095\/4913\/files\/Untitleddesign_15.jpg?v=1769199849"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/5095\/4913\/collections\/Untitled_3500_x_1200_px.jpg?v=1769112198","url":"https:\/\/jenny-cruger-photography-education.myshopify.com\/collections\/branding.oembed","provider":"Jenny Cruger Photography Education","version":"1.0","type":"link"}